I’m constantly trying to stay on top of the latest media trends: what is now possible, how to share it and the best way to tell a story Online. Central to this discussion are our views on privacy – at present we all seem to acknowledge if we choose to be Online, create a profile, … Continue reading
The answer is – it’s everything. Social is no longer about Online amplification; a truly effective ATL message, effectively integrated with print and TVC will easily spread the word far and wide for you. Especially if you have a great creative agency and a brand name with a strong heritage behind it. Back4theFuture is a … Continue reading
In the past week I have seen conflicting discussions about QR codes. On the 1st of September, DigitalBuzzBlog referenced an infographic which visualised the ‘rise’ of QR codes. According to the article, QR code uptake has increased 4589% from early 2010 to early 2011. In other Marketing led innovations, an increase in demand such as … Continue reading
It makes me very happy to finally see conversation sparking around this topic. These days most agencies claim to be fully integrated. But the small ones barely know what that means, beyond a trial and error approach. For the last two years people smiled when they heard social media ROI and clients alike accepted that … Continue reading
Unfortunately there’s no ‘go viral’ button. So, you’ve come up with a great idea and now you want to share it with the world? If ONLY you could upload that content and click ‘go viral’ and watch the YouTube view counts and re-Tweets rise. But sadly that’s not the case. In fact the difference between … Continue reading
I love car advertisements. With automobile choices in the hundreds and the features of most being relatively identical, it’s difficult for a brand to stand out, let alone get consumers talking about their unique selling points. That’s why I’m quite impressed with Volkswagen’s recent campaign in Norway which enabled great consumer participation while also conveying … Continue reading
What a great idea. Following on from the recent ‘thumbs up’ that Blink 182 and AT&T received for their innovative use of User Generated Content to launch their single launch in eight years, it’s good to see other companies are thinking of ways to use existing UGC rather than simply creating more content in an … Continue reading
Let’s face it – we all like something free in life. I know for one thing, if I’m at an event and a promotional girl or guy walks past handing out free products or I see a parked car handing out goodies I unashamedly rush up to see what I can get my hands on. … Continue reading
Well, it only took shy of 6 years, but you can now share images directly via Twitter. It had always amazed me why Twitter had allowed 3rd party sites,like Tweetdeck and Twitpic. to use their API to support this function, but failed to incorporate the feature into its own functionality – losing many users of … Continue reading
It’s nice to see McDonalds getting creative with advertising beyond the controlled environment of a YouTube video or a sterile burger Ad filmed and Photoshopped to perfection. With that off my chest, I can now praise the simple, yet clever execution which no doubt generated location specific conversation around McDonalds in Canada and effectively conveyed … Continue reading
