It’s no secret that Nokia’s brand image has recently been struggling. But hardware, software and partnerships aside, Nokia is a big believer in the power of social media and creative digital campaigns – a marketing mix which has seen them retain many advocates and even grow their Facebook fan base from 1 million to almost … Continue reading
Today I’m proud to be Australian. For two reasons: because the NAB (National Australia Bank) and their agency, Clemenger BBDO, recently won the PR Grand Prix in Cannes for the Break Up campaign always for NAB and because their new campaign – thanks to Adverblog post for the link – highlights that Australian are a … Continue reading
We all know from an advertising perspective that Twitter is a great medium to evoke excitement or amplify news on a Global scale. But today in a small corner of the Twittersphere a crime was committed. UK Dragon’s Den TV star, entrepreneur Duncan Bannatyne was targeted via Twitter by another Twitter user in an attempt … Continue reading
So Old Spice has revived their captivating social strategy with another daring stunt – Mano a Mano en el Bano. I love it. Sadly, some people not well versed in social media, fail to understand its true value. Such as Jonathan Salem Baskin from AdAge. I thought for a rather far reaching and intelligent online … Continue reading
Very interesting stats about the current consumption of digital media and some great social media campaign examples from 2011 to date. Thanks to @dancall1 from his blog Digital-Examples and the team at Aegis Media. Next Generation Media Quarterly July 2011 View more presentations from Dan Calladine
Well, we were all waiting to find out. At the same time, if your brand was sitting on the Facebook fence 5 years ago and realise now that they should have reacted a lot earlier….well here’s proof that your should acquire and build your Brand name, own name and all that on Google+ and jump … Continue reading
Again, I’m late to the party here – I saw this a few weeks ago and marvelled at the idea and after seeing it several more times, decided it deserved a blog post. As someone who has tried Online shopping (and been disappointed by the extremely late delivery service and lack of fresh vegetables) I … Continue reading
Thanks to the guys at Mashable we now have information about a startup that lets you find and make infographics with all kinds of web-based data. It might sound relatively boring at first, but for those of you who are graphically challenged (like myself) and don’t like the idea of hiring expensive freelancers to visualise your latest success … Continue reading
I know I’m late to the party by sharing the latest sneak peek at the Nintendo Wii U, but what I am really interested in, is how these new developments will impact the two screen revolution, made popular through the use of tablets such as the iPad. Certainly it’s not uncommon to have reality or … Continue reading
Unless you’ve been living under a rock, the News of the World scandal seems to be making some serious waves. I’m already over it. I feel sad for anyone that was caused unnecessary pain through phone hacking, particularly the innocent members of the public that were at the centre of painful court proceedings. However, on … Continue reading
