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This category contains 3 posts

The Truman Show Is No Longer Science Fiction

I’m constantly trying to stay on top of the latest media trends: what is now possible, how to share it and the best way to tell a story Online. Central to this discussion are our views on privacy – at present we all seem to acknowledge if we choose to be Online, create a profile, … Continue reading »

The Old Spice Duel: I think it’s a great social strategy!

So Old Spice has revived their captivating social strategy with another daring stunt – Mano a Mano en el Bano. I love it. Sadly, some people not well versed in social media, fail to understand its true value. Such as Jonathan Salem Baskin from AdAge. I thought for a rather far reaching and intelligent online … Continue reading »

Tesco Homeplus Virtual Subway Store

Again, I’m late to the party here – I saw this a few weeks ago and marvelled at the idea and after seeing it several more times, decided it deserved a blog post. As someone who has tried Online shopping (and been disappointed by the extremely late delivery service and lack of fresh vegetables) I … Continue reading »

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